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Google planning Apple AirTags competitor, says leaker

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Google is reportedly looking to develop a competitor to Apple’s AirTags tracking device. According to a well-known leaker, the tech giant is investigating the potential for such a device as it looks to increase its dominance in the realm of mobile tracking.

Google is no stranger to mobile tracking technology. Its Android operating system comes pre-installed with Google’s popular “Find My Device” feature which helps users locate their missing device. With Apple’s recently announced AirTags, however, the competition between the two Silicon Valley giants is ratcheting up.

The AirTags are small and lightweight tracking devices which allow users to locate their belongings with the help of an accompanying smartphone app. Utilizing Apple’s ultra wideband (UWB) technology, the items will be able to be detected within a range of up to 30 feet. Google has reportedly been studying UWB capabilities since at least 2020, and with Apple launching AirTags now, it appears that Google is looking to develop a similar device.

It is not yet known whether Google’s device will work on Android or solely on their own operating systems, such as their rumored Fuchsia OS. Google has yet to announce any plans for such a device, but the fact that the company appears to be ramping up its research in this area suggests that a device may eventually arrive.

If Google does indeed produce its own version of a tracking device, it is sure to be a major shakeup in the industry. Google already dominates the mobile search market, and a device similar to Apple’s AirTags would add yet another giant to the field. It would also be an interesting counter to Apple, who have rarely pursued the same trackers as their competitors.

At this point, it is unclear when – or even if – Google will release an AirTags-like device. Nevertheless, the company has proven to be adept at producing tracking technologies, so it is a given that a rival product to Apple’s AirTags could eventually be developed. As for when we may see the product make its official debut, we’ll just have to wait and see. Rumored solution appears to be like like portion of a larger sized work to contend with Cupertino’s Find My community

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Olamilekan A.

I'm Olamilekan Atolagbe, I'm fueled by my passion for understanding the nuances of cross-cultural publishing. I consider myself a "forever student," eager to both build on my academic foundations in programming and computer science and stay in tune with the latest content publishing strategies through continued coursework and professional development.
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